AASSA Business Managers' Conference

Join us for the 12th Annual

AASSA Business Managers’ Conference
Also Designed for:
Heads of School, Directors of Admission, Alumni and Development Officers, Communications and Marketing Staff, and Administrative Assistants

“Strategic Marketing for Schools”
A 2-day interactive workshop led by Dr. David Willows

 

There will also be special sessions on the following topics:

"Pros and Cons of Establishing a Foundation in the U.S. : Can your school benefit from one?" by Javier Goldin CPA, MBA

"Crash Course on Investing, an Interactive Exercise" by CV Advisors

 

July 18 - 21, 2010

Marriott Residence Inn
19900 West Country Club Drive
Aventura,  FL  33180

 

Conference Overview

The business of marketing is fast becoming an important feature in the effective management of schools across the world. All of a sudden, schools are talking about brand identity, reputation management, unique selling points, key performance indicators and metrics.The scene is becoming increasingly complex.  ‘In essence, though’, says Dr David Willows, Director of External Relations at the International School of Brussels, ‘despite the many technical aspects of this function, what we are talking about here is simply learning to tell the story of our schools and helping others find their place in that story.’Drawing upon his experience of setting up these functions at the International School of Brussels, David will lead a series of structured conversations and activities, whereby participants will:

  • Reflect upon the brand identity of their school
  • Consider the stories that are central to task of marketing a learning vision
  • Understand the role of data and the importance of key performance indicators
  • Take away practical examples on effective use of adult and student volunteers
  • Explore the potential of web 2.0 and social media
  • Discuss issues of cost and sustainability
  • Prepare a strategic marketing plan for their school
This conference is designed for anyone responsible for marketing and communications within a school setting.  It will be of particular interest to Business Managers, Heads, Admissions Officers, Alumni and Development Officers, as well as Communications Officers.Prior to the workshop, participants will be asked to complete a short survey of their school’s marketing strategy and promotional materials.  Attendees should also bring a personal laptop to the workshop, if available.

Sunday, July 18:

4:30 – 5:30 pm            LAASBO Board of Directors’ Meeting         Sable Palm, 2nd Floor
5:00 – 6:00 pm            Conference Registration                                Landing, 2nd Floor
6:00 – 7:00 pm            Welcome Reception                                      Royal Palm I & II, 2nd Floor

Monday and Tuesday, July 19 & 20:

Sessions will run from 8:30 am – 4:30 pm on July 19 and 8:30 am – 4:00 pm on July 20.  On Tuesday evening, conference participants are invited to Il Migliori Restaurant in Aventura. Space is limited at Il Migliori, so space may be available to guests at a fee of $45.00 depending upon the number of conference participants.
 
Wednesday, July 21:


7:00 – 8:30 am

Breakfast

8:30 – 10:15 am

Crash Course on Investing, an Interactive Exercise (CV Advisors),  Royal Palm I & II

10:15- 10:30 am

Coffee Break

10:30 –11:15 am

CV Advisors’ Presentation Continues

11:15 – 12:00

School Presentation: Lincoln School, Costa Rica

12:00 – 1:00 pm

Lunch

1:00 – 1:45 pm

School Presentation:  Lincoln School, Argentina

1:45 – 2:30 pm

General LAASBO Assembly

2:30 – 2:45 pm

Coffee Break

2:45 – 3:30 pm

Conference Evaluation

3:30 – 4:00 pm

Distribution of Diplomas & Presents/Closing

About Our Presenter:

David Willows is British and studied at the Universities of Durham, Oxford and London, UK.  He is currently Director of External Relations at the International School of Brussels (ISB), Belgium. With experience of working and writing in the fields of Education, Philosophy, Marketing and Brand Development, Pastoral Care and Counseling, David is a regular presenter at international conferences, blogger and author of several books and articles in these fields.  He is also a facilitator for the Principals Training Center.  
David currently serves on the Board of the European Association of Communication Directors (EACD) and a Member of the Commission on Marketing and Communications for the Council for Advancement and Support of Education (CASE).  He is co-editor of the forthcoming book, Effective Marketing, Communications and Development in International Schools.

All Inclusive Package:              

We are able to offer an inclusive conference package for the same price as last year.  This 3-night package includes: all conference costs including participants’ hotel stay for 3 nights, a reception on Sunday evening, daily breakfast, lunch, and coffee breaks.  We will also take all participants to dinner at Il Migliori Restaurant on Tuesday evening. 

AASSA Full Members                      $   800
AASSA Invitational Members         $   925
Non-Members:                                  $ 1,050

Vendor Members (Full package):    $ 420
Vendors Members (No hotel):          $ 200

There are also packages on the registration form for those attending the conference but not staying at the conference hotel. 

Each additional night at the hotel will be $111 and must be booked through AASSA using the online registration form in order to get the tax-free group rate.

Our Conference Hotel:  Marriott Residence Inn:   

The Marriott Residence Inn is located at 19900 West Country Club Drive in Aventura Miami, Florida 33180 and features studios and one bedroom suites which all feature a kitchenette, a queen-size bed, and a separate pull-out sofa bed.  The hotel offers complimentary high speed internet service, free parking, and access to a fitness center as well as use of Bally’s Gym approximately 1.5 miles away.  It’s in a great location, literally next door to Aventura Mall and 24 AMC Theatres and only 1 mile from the beach.

Check-in is 4:00 pm.  If you arriving earlier in the day and would like to be guaranteed a room prior to 4:00 pm, you will need to reserve a room for the prior night.

Check-out on the final day will be at 12:00 noon.  We can request a late check-out (2:00 pm), but it depends upon how booked the hotel is.

The hotel will honor the $111 per night price for 3 days prior to and 3 days following the conference.  These rooms must be booked at the time you register for the conference.

Since we offer a full conference package at a group rate, hotel rooms must be arranged through the AASSA office at the time of registration by clicking on the tab below. 

Register for the Conference and Make Hotel Reservations

 

Please register as early as possible.  The absolute deadline to register and be guaranteed reservations at the Marriott Hotel is Monday, July 5th.  After this date we can neither guarantee you a room nor can we guarantee you will be charged the group rate of $111 per night.

 

Transportation to the Hotel from Miami International Airport:

The hotel is 18 miles from MIA and may be reached either by taxi (approximately $60 per taxi), by taking the Super Shuttle from the airport ($ 26.00 per person or $65 for a van rental for up to 10 people:  Tel: 305-871-2000 or www.shuttlefare.com), or by driving your own rental car.  Be forewarned that the Super Shuttle may involve a wait to be picked up and you may make numerous stops en route to your destination.

Transportation to the Hotel from Fort Lauderdale Airport:

The hotel is just 12 miles from Fort Lauderdale Airport and may be reached either by taxi (approximately $35-40 per taxi) or by driving your own rental car.

If you have any questions, please do not hesitate to contact Esther at: enicolau@aassa.com

 

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